Your business website development must be informative and should have a good first impression on the visitors. When the customers arrive at your website they should get a clear idea of what you are and what you do. But with the help of past records, we have concluded that many small businesses fail to show basic information which customers seek on the website and end up losing them.
Trust is that one word which holds the relationship between a customer and a business. Are you able to create that kind of relationship with your customers? Let’s see which points are missing from your front page:
- Contact Information
Sometimes designers do not provide contact information on the front page or it does not have the required links while designing a website. Any visitor visiting your website should easily be able to find out your contact information and other important links.
For this, your website needs to have clear email link and a phone number, the active one. Also, if you have a physical location, then do mention the full address with the state and zip code, as well as a map and the directions.
- Navigation must be clear with working links
One side, either on the top or bottom of your first page of your website must have a clear navigation system. The buttons should be clearly labeled with the words that correspond to the content on your website. The customers shall quickly find what they looking for. Also, try to include buttons for shipping options, FAQs, and background on your company.
You should keep a regular check on the links of your website to make sure that they are working or you can use Google Webmaster Tools to identify any 404 errors. Inactive live will not only hamper a customer’s order incompletion, also they can make it appear that you are interested in your business enough.
- Images giving a clear picture of what you do
Your website’s first page should depict clearly what you sell. For instance, if you sell Electronic appliances, then the front page of your website should have a picture of one of the electronic appliance. Although it is a very basic thing to mention here, there are few business websites which sometimes use irrelevant graphic designs.
So be specific about the images and try avoiding any such kind of things that might create distractions or is irrelevant to your website.
- Social Media Links
Always try to keep in touch with your customers by providing necessary links to your social media accounts on your front page. Use proper icons that link to Twitter, Facebook, Linkedin or Pinterest. This will help in increasing the number of your customers, as it is the fastest way of getting recognition in the world today.
Try and consider these points while your business website is designed and developed for your business. Surely, you will get a better response.
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